Management
Mark Porter Founder/CEO
mark@insequent.comPrior to founding InSequent, Mark founded Convergent Mobile Devices (later Convergent Mobile, Inc.) in 2006 and was its CEO until leaving in 2009 to focus on the local market segment with InSequent. Prior to that he founded Landmark Productions (later Httprint) - a commercial print e-procurement and services company. As its CEO from ‘96-03 Mark oversaw its growth to $30 million in revenue. The company was on Inc. Magazine's list of fastest growing companies in America in 2002 and 2003. Mark has spent his entire career in the software industry. He began in sales and marketing, was GM of a $30 million operating division of a NASDAQ listed Software Developer's Company (sold to Borland) before shifting to entrepreneurial pursuits in the mid-90's.
BS in Business from Northeastern University, MBA from Pepperdine University.
David Roach Director of Products/Advisor
roach@insequent.comDavid has spent his career in engineering and product management including the development and implementation of large, enterprise, production infrastructures working for companies such as BluDove, Xdrive, Ones and Zeros Consulting, WineShopper.com, Global Crossing, BOCES, Rackable Systems and Brocade. Throughout his career he has managed large and international teams of technical personnel working both in the US and abroad. He has substantial experience working with Unix (Linux, Solaris, BSD) operating systems, Windows (95, 98, NT, 2000, XP) operating systems, enterprise networking equipment (load balancers, firewalls, switches, routers). BS in Business from San Francisco State University.
Exigen Services Software Development
http://www.exigenservices.comInSequent is a "lean" start-up. The company relies on a variety of outsourced services. For example, software development provided by Exigen Services.
Quick Mobile Facts
- 267 million mobile phone subscribers in US alone
- Does not include visitors from other countries who also have working phones with them
- 115 million subscribe to mobile web
- 49.7 million actively use the mobile web each month
- Worldwide, there are 5.5 billion mobile phone subscribers
- By 2013 there will be 134 million users of mobile internet in the US.
- Worldwide SMS volumes are expected to grow from 2.6 trillion in 2007 to 5.5 trillion in 2013.
- Unlimited data plans are becoming the norm, growing over 50% per year.
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
- SMS should be integrated with other forms of media.
- Print Ads, Radio, TV, Yellow Pages, Flyers/posters, In-store, on-pack
- Integrating mobile with traditional media allows for measurability and tracking of offline media
- Approximately 50/50 split between those above age 35 and those under 35
- 24% have household income > $100k+
- 26% have household income < $50k
- Over 3x more powerful than online for raising purchase intent and brand favorability and awareness
Coupons delivered and redeemed via mobile phones offer increased redemption rates. Mobile coupons have advantages over their paper cousins including:
- Real-time offers
- Geo-targeting
- Time-of-day redemption tracking
- Stimulate impulse purchases
- Cost efficiency
- 10,000 text messagessent every minute
- 3 times more powerfulthan online, for raising purchase intent, brand favorability, and ad aware
- All day customer accessUnlike other information mediums, mobile is with the consumer morning to night
- 49.7 million actively use the mobile web each month
Source: Fuor Digital 2009
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