Details
Build Traffic, Loyalty and Sales!
When your keyword is texted to 55411, the consumer gets an instant reply with link to your mobile website. So one text gets them all of your info (contact, pics, reviews), current events (menu, entertainment line-up) and specials (coupons) in an instant, bite-size format.
Change your content anytime.
Content may be changed anytime just by logging into your account where activity reports can be run and you can also create outbound text campaigns to all of your followers.
Per Industry Best Practices the consumer can always opt-out of future messages from you by responding with the word STOP. This is always included in outbound messages.
Market your Keyword Everywhere!
Market your keyword everywhere - store window, front counter, tabletops, radio ads, print ads, packaging, events, flyers, t-shirts and other collateral. Offer special deals to those that text in. You have now given your customers a means (text the keyword) and a reason (get special offers) to connect with you!
Quick Mobile Facts
- 267M mobile
subscribers in US - Doesn't include visitors
from other countries - 115M subscribe
to mobile web - 49.7M actively use
the mobile web each month - Worldwide, there
are 4.3B mobile subscribers
- By 2013 - 134M mobile
web users in US. - Worldwide SMS volume
from 2.6T in '07 to 5.5T in '13 - Unlimited data plans
becoming norm, growing 50% +/year
- 50/50 split of users
above/below age 35 - 24% have household
income > $100k+ - 26% have household
income < $50k - Over 3x more
powerful than online for raising purchase intent, brand favorability and awareness
- Integrate SMS
with other forms of media - Print Ads, Radio,
TV, Yellow Pages, Flyers/posters, In-store, on-pack - Allows for measurability
and tracking of offline media
- Coupons via mobile
increase redemption rates - Mobile coupons have
advantages over paper cousins including:- Real-time offers,
Geo-targeting - Time-of-day
redemption tracking - Stimulate impulse
purchases - Cost efficiency
- Real-time offers,
Source: Fuor Digital 2009
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